Book review: The Social Animal – The Hidden Sources of Love, Character, and Achievement


IMG_4717

Plot:

The book is narrating the story of life of two middle/upper class American characters, Erica and Harold, from birth to death. They lead wealthy, mostly stable lifes in a safe environment.

The added value of the book

In itself, the protagonists’ life journeys are neither especially exceptional nor dramatic and also the pen of the writer is rather functional than thrilling. However, the author David Brooks adds a layer of rationale to the story by commenting on the various events from a scientist’s point of view. For example, when he describes the first romantic date of the young people who are to become the parents of Harold later on, he explains what science knows about the conscious and subconscious, chemical and psychological processes commonly known as “falling in love”.

Brooks repeats his pattern of analysing the various events of the story, drawing upon philosophy, history, psychology, management theory, cultural theory and many more. As a result, the reader learns about the underlying models influencing many a human behaviours.

Besides conveying knowledge on specific settings, the books also illustrates possible stages of human lifes, letting the reader reflect on their own story and provides an reference example for comparison.

My Opinion

I liked the book because I enjoy learning about the underlying patterns which explain our behaviour – and that is what the book provides: scientifc explanations in an easily consumable form, embedded in a story. I think the book is valuable for younger readers, as it may help them to broaden their insights and use the knowledge and references from the book to find their way quicker. I recomment having a highlighter at hand when reading this book – to remeber some of the bits and pieces from the story which may fit in well with the jigsaw puzzle of making sense of our own human behaviour.

However, it has to be said that all in all, it took me two years to read through the story, as the life stories of the characters are partly tiresome. To me, the depth of the science referenced is sufficient – but it may not for truely scientific minded readers.

About the author

David Brooks is a journalist writing for The New York Times. He has published the book Bobos in Paradise in 2000 and On Paradise Drive: How We Live Now (And Always Have) in the Future Tense in 2004.

Further Information

Book reviews on amazon

Natural Capitalism

No doubt the free market has brought great benefits to people throughout a diverse array of nations. But there are two fundamental problems to Western style capitalism – it destroys nature and it destroys people.

Over the last decades, several alternative economic systems have been developed, one of them is Natural Capitalism. At its core the model suggests four major shifts in business practices to overcome the problems of resource depletion and to a lesser extent social inequity:

 

  • Radically increase the productivity of natural resources
  • Shift to biologically inspired production models and materials
  • Move to a “service-and-flow” business model
  • Reinvest in natural capital

An interesting aspect of the model is its view on capital, identifying money and goods (like infrastructure or machines) as ordinary, well managed capital, while two other forms of capital, nature and people, are neglected and therefore wasted.

The book “Natural Capitalism: The Next Industrial Revolution” describing the model  was first published 15 years ago but until yet, its ideas have not led to major changes to the way business is conducted today.

Nevertheless, the authors offer interesting explainations of the circumstances that led to the current challenges, for example the following lines on scarcity and waste written by Paul Hawken for “Mother Jones” magazine

“Modern industrialism came into being in a world very different from the one we live in today: fewer people, less material well-being, plentiful natural resources. As a result of the successes of industry and capitalism, these conditions have now reversed. Today, more people are chasing fewer natural resources.
But industry still operates by the same rules, using more resources to make fewer people more productive. The consequence: massive waste — of both resources and people.”

Further Information

 

Inspiring person of the day: Rick Ridgeway

Portrait of Rick Ridgeway, 2007 (click on the pic to see the source)

Portrait of Rick Ridgeway, 2007 (click on the pic to see the source)

Rick Ridgeway, is vice president of environmental initiatives at Patagonia.

He speaks about “Tenacious Leadership on the Mountain and in the Organization” at the Harvard Business Review IdeaCast.

Further Information

 

 

Book review: The White Tiger

This book was recommented to me by an Austrian entrepreneur whose company might expand to south-east Asia in the medium run. He thinks it’s a good read to better understand Asia.

Plot

Balram Halwai was born and raised poor in the village of Laxmangarh where the school inspector tells him that he is like a white tiger, so outstanding that one of his kind is only born once a generation. Because of his cleverness and persistence but also by his unscrupulousness he manages to escape his life as a servant and becomes an entrepreneur in Bangalore.

Style

The whole story is told as a written conversation between Balram and China’s Premier Minister Wen Jiabao. In fact, it is a monolouge because naturately the Premier never answers as Balram goes on to send him letters for seven days, detailing the story of his life and the true rules by which India actually operates.
The author Aravind Adiga uses a rich vocabulary to bring the story to a colorful life.

My opinion

I read to book because I wanted to know if it would really help to “better understand Asia”. Well, I think no book could do that because Asia is too diverse, but I still read it to better understand India.

In the beginning the story really felt to me like it was set in the past, a hundred years back in time because the differences between poor and rich were so stark. But the story is set in the present, Wen Jiabao is still China’s Premier. IBM, HP and Apple had no offices in Bangalore a hundred years ago. In an interview the author said that the story “is build on a substratum of Indian reality”, so in that sense: Yes, it made me learn something about India – namely that it is really tough to break through the “rooster coop” – which is the analogy used to picture the static mindset of the poor that prevent them from improving their situation. According to the book, India also has a serious corruption problem and the rich always rip off the poor.

Another interesting facet of the book relates to the fact that Balram eventually kills his master and lets his family die to reach his goal to break out of “The Darkness” (as he calls the poor life) In the story his ways seem reasonable – would you let him win you over and accept his crimes?

Links related to this post

PS: This is the first book a read on Amazon’s kindle.. and it sucks that I can not officially lend the book to anybody?! I bought the book, so I should be entitled to lend it as often as I want and as long as I want!

Emotion or Reason – which one actually rules decision making?

Emotion vs. Reason?

Thanks Joe Shlabotnik for this picture!Here is a thought from David Brooks’ book “The Social Animal“, which made me aware of an interesting aspect of decision making – in a nutshell:

Emotion assigns value to things. Reason makes decisions based on these values.

Which means it is important to be clear on one’s emotions – let’s say I’m emotional about big cars because I saw them on TV series througout all my youth.

Now I want one of those cars. I use all my reason to get one.

But I might be better off analysing the emotion behind this wish to find that the value I assigned to it came from the idea of being able to take five friends with me at once. I might find out that my friends have cars on their own and going on a trip in two seperate cars is perfectly fine. Getting a small car saves me a lot of money and stress.

Here is the paragraph from Brook’s book

“…This understanding of decision making leads to some essential truths. Reason and emotion are not separate and opposed. Reason is nestled upon emotion and dependent upon it. Emotion assigns values to things, and reason can only make choices on the basis of those valuations. The human mind can be pragmatic because deep down it is romantic.”

Emotional Positioning System

He also introduces the idea of an “Emotional Positioning System” (EPS) which judges every situation you encounter by the experiences you’ve made. You may check your EPS every now and then – maybe you’ll find that some of the coordinates need to be updated!

Information related to this post

Reason’s Void and The Human EPS